9 Questions to Help You Prioritize Content Creation [Template]
Content marketing, what it’s for, and how it works, is becoming part of the business psyche. But, as this recent blog on how to survive the disillusionment of content marketing points out, one could argue that content marketers are almost becoming a victim of their own successes. The biggest ch[...]

Read More  

7 NEW Things to Do After You’ve Written a New Blog Post
It looks like a few people found some value in my post from last year, “12 Things to Do After You’ve Written a New Blog Post.” Well, one or two new things have been launched on the “interwebs” since March of 2011, so I thought it might be time for an update. And hey, I thought I’d throw [...]

Read More  

58 Social Media Ideas to Inspire Your Content Marketing [eBook]
Content is nothing without the right distribution channels, which is why content marketing and social media make a great team. Think Laurel and Hardy. Woodward and Bernstein. Jordan and Pippen. But how exactly do you use social media to your best advantage when creating your content marketing [...]

Read More  

Creating Valuable Content: An Essential Checklist
“Every day, there is more and more to manage and get right and learn.” Who said that?  It’s definitely someone in content marketing, web strategy or digital communications, right? Don’t we all feel that way? Every day our jobs are getting ahead of us, instead of us getting ahead of our j[...]

Read More  

2014 B2B Content Marketing Research: Strategy is Key to Effectiveness
We always thought that having a documented content strategy would improve content marketing effectiveness, but we now know what a difference it makes. Business-to-business (B2B) marketers who have a documented strategy are more effective and less challenged with every aspect of content ma[...]

Read More  

Managing a Marketing Strategy Change: 5 Ways to Get Buy-in for Content
Managing change from below can be a challenging — if not downright frustrating — part of a content marketer’s job. It can be equally difficult to convince decision makers to change the nature of their existing marketing strategy to a more content-centric approach. It is not uncommon to he[...]

Read More  

How to Put Together an Editorial Calendar for Content Marketing
As a content marketer, you have no doubt heard that marketers need to “think like publishers,” but how exactly does that translate into action?  (If you are asking yourself this question, read Jeremy Victor’s fantastic post on this very topic.) Next to developing buyer personas, I think[...]

Read More  

42 Content Marketing Ideas for 2013
Just about every marketer I’ve run into over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year. [...]

Read More