Publishers Believe in Custom Publishing
Over the last week, I’ve talked to four business-to-business media executives, including two CEOs. I asked each of them the same question, “How easy or difficult would it be to add $1 million in revenue to a magazine brand over a year’s time?” Almost as if rehearsed, they all said the same t[...]

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Custom Publishing: Second-Rate Content?
At American Business Media’s Spring Meeting last week, I had a discussion with the CEO of a large business-to-business media company.  I specifically asked how his company was preparing, or dealing with, their own customers launching media efforts that could be considered competitive. I gave him [...]

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9 Questions to Help You Prioritize Content Creation [Template]
Content marketing, what it’s for, and how it works, is becoming part of the business psyche. But, as this recent blog on how to survive the disillusionment of content marketing points out, one could argue that content marketers are almost becoming a victim of their own successes. The biggest ch[...]

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7 NEW Things to Do After You’ve Written a New Blog Post
It looks like a few people found some value in my post from last year, “12 Things to Do After You’ve Written a New Blog Post.” Well, one or two new things have been launched on the “interwebs” since March of 2011, so I thought it might be time for an update. And hey, I thought I’d throw [...]

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58 Social Media Ideas to Inspire Your Content Marketing [eBook]
Content is nothing without the right distribution channels, which is why content marketing and social media make a great team. Think Laurel and Hardy. Woodward and Bernstein. Jordan and Pippen. But how exactly do you use social media to your best advantage when creating your content marketing [...]

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Creating Valuable Content: An Essential Checklist
“Every day, there is more and more to manage and get right and learn.” Who said that?  It’s definitely someone in content marketing, web strategy or digital communications, right? Don’t we all feel that way? Every day our jobs are getting ahead of us, instead of us getting ahead of our j[...]

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2014 B2B Content Marketing Research: Strategy is Key to Effectiveness
We always thought that having a documented content strategy would improve content marketing effectiveness, but we now know what a difference it makes. Business-to-business (B2B) marketers who have a documented strategy are more effective and less challenged with every aspect of content ma[...]

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Managing a Marketing Strategy Change: 5 Ways to Get Buy-in for Content
Managing change from below can be a challenging — if not downright frustrating — part of a content marketer’s job. It can be equally difficult to convince decision makers to change the nature of their existing marketing strategy to a more content-centric approach. It is not uncommon to he[...]

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